Syngenta Bangladesh – Agro Engagement Campaign

Syngenta Bangladesh, in collaboration with Dotlines Bangladesh Limited, launched a series of new campaigns to enhance its connection with farmers and express gratitude for their loyalty through SMS and lucky draw methods. In these programs, farmers who bought Syngenta products got scratch cards with special codes. They could send these codes by SMS to win mobile phone credit right away or have a chance to win prizes like televisions, freezers, motorbikes, and other digital gifts. With tens of thousands of farmers joining from all over Bangladesh, the campaigns brought excitement to rural areas and ensured fairness by using automatic winner selection and digital reports. Dotlines built and managed the whole system, including the app, code creation, service connections, dashboards, and automatic reports, making sure everything ran smoothly. By giving valuable rewards and using technology, Syngenta built more trust with its farmers and set a new standard for agricultural marketing, showing how digital tools can help reach rural communities and make a big difference.