BRAC Fisheries – SMS Booking and Alert Solution

To streamline access to quality aquaculture inputs, Boomcast partnered with BRAC Fisheries to develop an SMS-based booking and notification system targeting 15,000 smallholder fish farmers across Bangladesh. The service enabled farmers to book Tilapia, Carp, and Catfish fry via SMS or call, receive automated confirmations and reminders, and stay updated on delivery schedules from BRAC’s certified hatcheries.

The system featured a booking management dashboard for BRAC teams, multilingual SMS alerts aligned with fry availability and breeding cycles, and real-time communication between hatcheries and farmers. This reduced reliance on intermediaries, minimized logistical inefficiencies, and improved production planning.

As a result, the project led to:

• Improved supply chain transparency
• Reduced communication gaps between hatcheries and end-users
• Increased fry uptake and enhanced operational efficiency

By serving 15,000 beneficiaries, this project demonstrated how Boomcast’s simple, mobile-based communication infrastructure can effectively digitize agricultural supply chains, improve farmer incomes, and support inclusive rural economies.